Facebook's augmented reality and virtual reality division is developing the product, according to CNBC. Prior to this, Facebook has launched its M assistant for Messenger in 2015, but unfortunately, it doesn't stand still in the competition to Alexa or Siri and finally, it came to its end previous year. Facebook says it'll be tying the assistant to its products, specifically its Portal product and Oculus VR headsets.
In a marketplace already crammed with voice assistants, Facebook's work in this area is probably unwelcome at best.
Whether or not this is the same "Facebook Assistant" project Snyder is still working on is unclear.
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This effort is being spear-headed by a team based out of Redmond, Washington, which is inside the Facebook Reality Labs.
Inc.'s Alexa and Google LLC's Home voice assistants may soon face some new competition. That project never took off in any significant way and was eventually axed by the company in 2018. Amazon has struggled to find a place in China's already-crowded e-commerce market, which is dominated by sites like Alibaba and JD.com.
Like Google, Facebook makes most of its money from advertising, which could be boosted further by using its new voice assistant in creative ways. It's unclear how many Portal smart displays the company has sold since introducing the product a year ago. Amazon has a 67-percent market share in the USA, with Google at 30-percent, for smart speakers.
How does Zuckerberg's big public push towards greater privacy across the Facebook "family of apps" dovetail with a genre of products known for constantly listening to users?