A bettor who risked $85,000 on Tiger Woods winning the Masters is now more than a million dollars richer. Tiger is back, " he said. Apex found that Nike earned $22.5 million worth of brand exposure just from Woods' final round, with Nike's "Swoosh" logo splashed on his hat, shirt, trousers and shoes.
It also proved to be a lucrative day on Wall Street, where "investors pushed the stock to $86.83 a share Monday, up from $85 a share on Thursday when the tournament began". The sports world gathered around flat screen TVs across the nation to watch the final round of the Masters Tournament.
Sunday's final round was rebroadcast in the afternoon.
All numbers are according to CBS Sports via Nielsen.
"I didn't know, really, that this was a lot to bet on golf", Adducci said. He was last world No 1 in March, 2014. He struck lucrative endorsement deals - including a five-year, $40 million deal with Nike - and golf experienced a surge in popularity.
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I think we're over-delivering a little bit at the moment to our true true potential but there's still more to come". Ferrari's Sebastian Vettel took third place.
Woods is an outlier among outliers, a singular presence who stands out among the best not just for his talent, but the persona he brings to the links. "AT&T Inc., Accenture PLC, PepsiCo Inc.'s Gatorade and Procter & Gamble Co.'s Gillette dropped Mr. Woods and others, like Tag Heuer, later declined to renew their deals", Suzanne Vranica and Khadeeja Safdar report for the Wall Street Journal.
Is it wrong that I, along with so many others, rooted our hearts out for Tiger this weekend? In 2017 police arrested him for driving under the influence; he pleaded guilty to reckless driving and entered a program for first-time offenders.
Adducci said he watched the Masters victory with his 82-year-old father and the fact that Tiger won in front of his kids made it that extra special.
There were frenzied celebrations around the 18th green on Sunday as Woods finished with a two-under-par 70 to win on 13 under, one clear of fellow Americans Dustin Johnson, Xander Schauffele and Brooks Koepka. "Tiger has lived all of it".
Woods then seemingly reached rock bottom after he was jailed with police saying they found him asleep at the wheel of his auto.