Sethuraman said in the blog that you'll be able to let Facebook know what metrics you want to carry the most weight when deciding what shows up on your feed and where.
Following scandals surrounding the social networking giant on misusing user-information for ad targeting, this feature comes as Facebook's first step to explain to users exactly how the News Feed gets personalised on the platform.
Additionally, the various reactions each user has had in the past with these posts will play a part in what features on an individual's News Feed.
Facebook says the feature - which will be rolled out to all users by May 2 - will help you have more control over what you see from friends, pages and groups.
Facebook is now trying to explain better why certain posts appear or are ranked higher than others (since they don't always appear chronologically).
Users can access the feature by clicking on the top right corner of a post, which will bring forth a drop-down menu. We'll begin to answer that question later this week as the new features roll out.
Facebook's News Feed changes were supposed to make us feel good. The frequency of interactions with posts from people, pages or groups has the largest influence, followed by interactions with specific types of posts (videos, photos, links), and lastly, the overall popularity of the posts shared by people and pages you follow.
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Google's search, Twitter's (non-chronological) timeline, and Facebook's News Feed are three of many examples of how opaque batches of code are deciding what we see and hear without us in on the decision process. They can now tap on posts and ads in News Feed, get information on why they're appearing, and take action to further personalize what they see.
The tool will offer context such as "you've commented on posts with photos more than other media types".
In addition to learning how factors like basic demographic details, interests, and website visits contribute to your online advertising, users can find out what personal info matches sponsors' lists.
"Why am I seeing this ad?" will now provide details such as when the advertiser uploaded the information or if the advertiser worked with another marketing partner to run the ad", said the post.
The idea behind this new feature according to Facebook is to give people more control over their News Feed.
'Why am I seeing this ad?' improvements.