Hulu Super Bowl 2019 Ad and the Instagram Egg

Egg Gang Instagram  USA Today

Egg Gang Instagram USA Today

The world record egg's Instagram account has a whopping 10 million followers with only five posts, which are photos of itself from January and February. "The pressure of social media is getting to me".

The video post on @world_record_egg's Instagram references the website talkingegg.info, which features links to various mental health organizations around the globe.

It turns out, the egg photo that went viral and ended up cracking Kylie Jenner's most-liked Instagram photo record is much more than just an egg photo. In short order, the photo amassed more than 52 million likes on Instagram and became a viral sensation. On Jan. 13, the anonymous egg broke Instagram's record for likes, and at this writing has almost 52 million.

According to the New York Times, the egg's name is Eugene.

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The ad reads: "Hi, I'm the world record egg. An egg is an egg, it's universal". What's inside will be revealed after the Super Bowl.

The egg has only been around for about a month and already has set a world record and starred in a Super Bowl ad. With a pop, the egg falls apart, seemingly down to the well-documented issues that can come with social media. "Recently I've started to crack".

In the past two weeks, several pictures of the egg with various cracks on it were posted to Instagram as a campaign teaser. When the account managed to do so, he enlisted friends C.J. Brown and Alissa Khan-Whelan, who helped him run the account. Instead, Hulu used the attention to remind spectators that mental health is essential: revealing a PSA about the meaning of "talk to someone" for those fighting with the "pressure of social media". But others have applauded the clip for highlighting the importance of mental health, especially when combined with online activities.

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