"Go scroll-free for a year, prove it, and you could win $100,000".
The victor, which Vitaminwater will select, will be able to enter a contract for a smartphone-free year for a prize of $100,000, with $10,000 if you make it six months. Those thinking they're up for the challenge can enter by sharing what they'd do instead of scrolling through their phone by using the hashtags #nophoneforayear and #contest on social media platforms Instagram and Twitter. No using other people's smartphones.
According to the contest rules, the victor will be determined based on creativity, brand relevance, humour and submission quality.
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Fascinatingly, the 26-year-old has a special way of interpreting key moments, disclosing that he can only see bits of moments upclose.
This, Vitaminwater noted, "means you may not physically operate, caress, hug or otherwise be physically affectionate with anyone's smartphone". Emergencies happen, and the last thing you want to do is allow yourself or a loved one to get hurt merely because of a contest. The company says they will provide the victor with a 1996-ear phone, reportedly a Nokia 3310. Some say they will go out in nature while others say they would spend more time with their kids. But, in return, that person must be willing to forgo having a smartphone for an entire year.
Many of us can't go a few seconds without checking our smartphone.
Another contestant cheekily suggested he'd spend his money - and nearly all his time in 2019 - drinking vitamin-fortified water, of all things. Vitamin Water will provide a 1996-era cell phone and a monthly plan to handle voice communication needs.