The film is generating so much buzz as it stars Thalaiva Rajinikanth and Bollywood mega star Akshay Kumar in the lead roles, the sci-fi flick also features Amy Jackson in the vital role. Indeed, cellphones appear to be the other most-important character after the two superstars. COAI (Cellular Operators Association of India) wanted the censor board to re-examine the film in this angle. They also request to suspend the exhibition of the movie until the complaint is taken into cognizance and the matter is resolved. While the trailer is nothing short of exciting for moviegoers and Chitti fans, the telecom industry is unhappy with the portrayal of cellphones. COAI feels that the promotional videos of the movie are based on the theme that electromagnetic field (EMF) emissions from mobile phones and towers are harmful to living creatures and the environment including birds and human beings.
COAI has made it clear that their protest and complains against the movie is based on "public interest", and 2.0's content is "defamatory" to their clients, and harms their public image, and damages their 'constitutional rights'. "We do have a concern about the kind of impression the movie would have on the general public", Rajan Mathews, director-general of the association, told The Economic Times.
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Overseas too, the film that marks the debut of Akshay Kumar in South has also performed well overseas and has raked in almost Rs 2 crore in the US, Rs 58 lakhs in Australia and over Rs 11 lakhs in New Zealand. Akshay Kumar plays a mysterious technological monster who unleashes terror upon the city.
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