The Alvarez partnership - $365 million for rights to his next 11 fights, according to a person familiar with the agreement - is the richest single-athlete contract in sports history. "More than anything, though, I'm happy that I could give great fights to fans". "That was the most important thing, more important than what I am making".
DAZN Group Executive Chairman John Skipper was in Los Angeles earlier this month when he learned boxing star Canelo Alvarez might be willing to sign with the newly launched sports streaming service. It literally takes me 1 night and 1 fight to make what you might make in 5 years and 11 fights!
His last bout - a win in a rematch with Gennady Golovkin on 15 September - generated HBO an estimated $121m (£92m).
Alvarez's switch to DAZN is a direct outcome of HBO television's decision to pull the plug on 45 years of broadcasting boxing earlier this month.
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Alvarez plans to fight twice a year, and the service will include those bouts as part of its $9.99 monthly fee. But the offer by DAZN was too good to pass up.
Nearly no one in the boxing industry noticed last May when former ESPN president John Skipper joined the streaming sports media firm Perform Group as its executive chairman. "DAZN has the flawless platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways". Then I saw on IG and social media he put, basically he'll fight but he doesn't want to fight in Vegas.
Worth at least $365 million, actually, because Canelo can also earn money on top of his deal, if he helps bring in a certain number of DAZN subscriptions during his contract.