The rally is timed for the one-year anniversary of the first Unite the Right in Charlottesville, Virginia, which devolved into chaos and violence resulting in the death of a counter-protester.
Two Virginia State Police troopers also died when their helicopter crashed as they policed the event. Richard Spencer, a leading white-nationalist leader who helped Kessler organize last year's event, has said he will not participate in Sunday's rally.
Governor Northam urged residents to "make alternative plans to engaging with planned demonstrations of hate".
"Our role is to make sure we have a First Amendment event that goes on without any types of violence or destruction of property", Newsham said, according to CNN affiliate WTOP. He authorized $2 million in state funds for security support and authorized the Virginia National Guard to assist the local authorities.
The founder of last year's event organized a march Sunday in Washington, D.C.
"While some of them come in peace, others have expressed an intent on social media to do harm", he said. White supremacist and organiser of last year's protest, Jason Kessler, has vowed to mark the occasion again and has been granted a permit in Washington, D.C.
Meanwhile, Alan Popovsky, who owns several restaurants with president themes in D.C., said he plans to serve Sunday brunch at his restaurant, Lincoln, and then close for dinner, after his staff said they were anxious about their safety.
National Public Radio faced wide criticism on Friday for running an interview with Kessler in which he recited white nationalist talking points and ranked the intelligence of different races on air.
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The one business that saw a drop in revenue was also Disney's smallest segment, Consumer Products and Interactive Media. Disney has seen "noticeable improvement in the rate of (subscriber) loss in each of the last four quarters", he said.
State Police keep a handful of Confederate protesters separated from counter demonstrators in front of the statue of Confederate General Robert E. Lee.
Charlottesville Police Chief RaShall Brackney said the goal for that community is to have a peaceful weekend.
Officials, who are expecting "anywhere from one to 400" participants in "Unite the Right", admitted that the white supremacists could spontaneously change their march route from the Foggy Bottom Metro station - at George Washington University, which is locking down its campus that day - to the White House.
"The group is by and large a lot younger than me and very diverse in many ways, not just demographics but also political orientations and approach to protest", Lance said.
The protest rally at Freedom Plaza is scheduled to begin at noon and will include speakers and music. "It's so fraught with what's happened that I feel I need to be away this weekend", McKeithen says.
A release on the emergency declarations said this is to address the potential impacts of events in and around Charlottesville and Washington, D.C. that will take place this weekend.
On the eve of the August 12 rally, dozens of young white men wearing khakis and polo shirts marched through the University of Virginia's campus, carrying torches and chanting racist and anti-Semitic slogans. James Alex Fields Jr., of OH, faces murder charges in Heyer's death. The man accused of killing Heyer faces murder and hate crime charges.